Diversity Conversations: It’s Not Rocket Science

Diversity Conversations: It's Not Rocket Science

Demeka Fields

Counsel-Global Sports Marketing, Data Privacy | New Balance

Session: Diversity Conversations: It’s Not Rocket Science

Demeka currently serves as Counsel Global Sports Marketing and Data Privacy for New Balance. In her current role, Demeka supports the Global Sports Marketing Department and negotiates and drafts sponsorship and partnership deals with individual athletes and teams across various sports including international football, basketball, baseball, and track and field.

She has served as lead attorney during negotiations of deals with athletes including basketball star Jamal Murray and tennis player Genie Bouchard and teams including European Football club AS Roma. In addition, Demeka assists with managing company relationships with key stakeholders including the New York Road Runners organization, operators of the New York City Marathon. Demeka also helps to maintain the company’s compliance with GDPR, CCPA, and other data privacy regulations.

As a Black woman working in sports, Demeka focuses on finding ways to ensure that underrepresented groups, including Black people and other people of color, are afforded opportunities to advance in the profession. Ensuring that underrepresented minorities have access to organizations such as New Balance, the Vikings and the NFL is an underlying mission as she navigates her career and creates pathways for her colleagues and peers.

Marcus Maples

Business Litigation Shareholder | Baker Donelson

Session: Diversity Conversations: It’s Not Rocket Science

A shareholder in Baker Donelson’s Birmingham office, Mr. Maples tries cases and leads defense teams in a wide range of high-stakes cases including complex commercial litigation, shareholder disputes, and construction litigation. Marcus has experience litigating in at least a dozen states due to his role as national counsel for an international engineering firm. At the outset of each engagement, Marcus uses his deep jury trial experience to successfully craft an overall strategy for successful resolution of each client’s matter.

He is a member of Baker Donelson’s Diversity Committee and serves as chair of the Firm’s Diversity & Inclusion Compact Advisory Board. He has been recognized as a “Rising Star” by Super Lawyers and was recently recognized among the Birmingham Business Journal‘s “Leaders in Diversity.” A graduate of the University of Alabama School of Law, Mr. Maples is a member of the Magic City and American Bar Associations, and past president of the Alabama Lawyers Association. He previously served as co-chair of the Alabama State Bar Association Diversity Committee and, in recognition of his work in this role, was a recipient of the President’s Award in 2020. He currently serves as secretary-treasurer of the Birmingham Bar Association.